Your right to privacy is of great importance to SVP. We recognize that provided personal information is provided with confidence in our ability to handle privacy in a responsible manner. This policy outlines the information SVP will collect and how we will use that information. It will also instruct you on how you can verify the accuracy of your personally identifiable information submitted to SVP through our websites and on-line registration. Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.

1. COLLECTION AND USE OF PERSONAL INFORMATION
Personal information is data that can be used to identify or contact a single person. When opening an account with MySewnet we will collect your contact information. Before accessing the account an e-mail will be sent to you requiring account activation, you will thereafter be requested to provide information as described in 2 below. You may be asked to provide your personal information anytime you are in contact with SVP or an SVP affiliated company. SVP and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have. Here are some examples of the types of personal information SVP may collect and how we may use it.

2. WHAT PERSONAL INFORMATION WE COLLECT
When you create a MySewnet account, purchase a product, download a software update, register for a class at an SVP affiliated Store, contact us or participate in an online survey, we may collect a variety of information, including your name, gender, age mailing address, phone number, email address, contact preferences. We collect information from you when you register on our site, respond to a survey, fill out a form or enter Information on our site.

3. HOW WE USE YOUR PERSONAL INFORMATION
SVP may store and process your personally identifiable information to better understand your needs and how we may improve our products and services, and we may use your personally identifiable information to contact you. SVP will not give or sell your personally identifiable information to any outside organization for the organization's own use without your consent. Your information may be shared with other SVP companies or agents of SVP products in connection with services that these third parties perform for products and services of The personal information we collect allows us to keep you posted on SVP’s latest product announcements, software updates, and upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences. We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes. We may use your personal information, including gender and date of birth, to verify identity, assist with identification of users, and to determine appropriate services. For example, we may use date of birth to determine the age of MySewnet account holders. From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with SVP, you may not opt out of receiving these communications. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve SVP’s products, services, and customer communications. If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.

4. COLLECTION AND USE OF NON-PERSONAL INFORMATION
We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it: We may collect information such as occupation, language, zip code, area code, unique sewing machine identifier, referrer URL, location, and the time zone where an SVP product is used so that we can better understand customer behavior and improve our products, services, and advertising. We may collect information regarding customer activities on our website, services, and our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy. We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address. We may collect data about how you use your sewing machine and applications, also how the machine is performing in order to improve the product. Information like stitches, settings, speed, parameters associated with different motor settings, needle positions etc may be collected. All these parameters will be associated to a machine ID. If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined. Non-personal information will be kept as records associated to a machine ID even when a link to personal information is removed.

5. COOKIES
As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. SVP’s websites, online services, interactive applications, email messages, and advertisements may use “cookies”. This technology helps us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by as non-personal information. However, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy. SVP also use cookies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with SVP more convenient and personal. Knowing your contact information, hardware identifiers, and information about your sewing machine helps us personalize your operating system, set up your service, and provide you with better customer service. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. SVP may use this information in our marketing and advertising services.

6. DISCLOSURE TO THIRD PARTIES
At times SVP may make certain personal information available to strategic partners that work with SVP to provide products and services, or that help SVP market to customers.

7. PROTECTION OF PERSONAL INFORMATION
SVP takes the security of your personal information very seriously. When your personal data is stored by SVP, such as the MySewnet portal, we use computer systems with limited access housed in facilities using physical security measures. When you use some SVP products, services, or applications or post on an SVP forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

8. INTEGRITY AND RETENTION OF PERSONAL INFORMATION
SVP makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

9. ACCESS TO PERSONAL INFORMATION
Ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account www.MySewnet.com. For other personal information we hold, we will provide you with access for any purpose including requesting that we correct the data if it is inaccurate or delete the data if SVP is not required, by law, to retain it. Access, correction, or deletion requests must be provided to us by mail identifying which data that shall be removed including account details.

10. CHILDREN
We understand the importance of taking extra precautions to protect the privacy and safety of children using SVP products and services. Accordingly, we do not knowingly collect, use or disclose personal information from children under 13, or equivalent minimum age in the relevant jurisdiction, without verifiable parental consent. If we learn that we have collected the personal information of a child under 13, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible. Children under the age of 13, or equivalent minimum age in the relevant jurisdiction, are not permitted to create their own MySewnet accounts.

11. THIRD-PARTY SITES AND SERVICES
SVP websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

12. INTERNATIONAL USERS
All the information you provide may be transferred or accessed by entities around the world as described in this Privacy Policy. SVP abides by the “Safe Harbor Privacy Policies” issued by the U.S. Department of Commerce regarding the collection, use, and retention of personal information.

13. PRIVACY QUESTIONS
SVP may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.